Available for New Engagements

Dan Apke, MBA

Senior PPC Strategist & Fractional Paid Media Leader

I help businesses turn PPC advertising into a predictable profit engine, not a cost center.

Driving profitable conversions with Google & Microsoft Ads since 2009. From $1M+ monthly budgets in regulated finance to local service businesses, I build acquisition systems that scale.

📍 Orange County, CA · Remote ✉ dan@danapkeconsulting.com 🔗 LinkedIn
Work With Me
Dan Apke
Google Partner Badge
Google Partner Certified since 2019
16+
Years PPC Experience
$30M
Annual Budgets Managed

About

PPC Experience That Goes Beyond the Platform

Unlike most PPC consultants, I have operated at the executive level by building in-house teams, owning P&L outcomes, and integrating paid media into underwriting, sales operations, and lifetime value models. My focus is not traffic. It is profitable conversion at scale.

I have managed campaigns in some of the most competitive and regulated markets online, including consumer finance, personal loans, mortgages, and high-intent lead generation. I also work directly with small and local businesses to build streamlined acquisition funnels that drive measurable ROI, from offer positioning and landing page optimization to call tracking, CRM integration, and lead follow-up systems.

Impact

Selected Results

$12MM+
Annual PPC budget managed for a nationwide lender with a team I built and led internally.
$400K+
Annual ad cost savings achieved through account structure and efficiency improvements.
$60MM+
Increase in funded personal loan volume via PPC-supported affiliate and lead generation channels.
$400M+
Annual loan originations scaled within three years by integrating paid search with affiliates and offline channels.
$25–30MM
Annual marketing budgets overseen across digital and traditional channels at the VP level.

Services

What Clients Hire Me For

🧭
Fractional Head of Paid Media
Senior-level paid media leadership for growing businesses, without the full-time cost.
🏢
Agency Senior PPC Manager
High-performance senior PPC execution within agency environments and client portfolios.
⚙️
Full Account Builds & Tracking
Complete Google & Microsoft Ads builds with conversion tracking and attribution from day one.
📈
Ongoing Ads Management
Continuous Google & Microsoft Ads management focused on leads, revenue, and ROAS, not vanity metrics.
🔍
Performance Audits
Structured audit and growth plan to identify waste, missed opportunities, and quick wins.

Who I Work With

For Businesses That Demand Results

🏢
Marketing Agencies
Senior PPC execution without adding headcount.

I manage and optimize your clients' Google and Microsoft Ads accounts as a strategic extension of your team. Clean tracking, disciplined optimization, and performance reporting your clients can trust.

Best Fit
  • Agencies scaling faster than their PPC bench
  • Firms needing senior oversight on complex accounts
  • Teams that want results without micromanaging execution
📍
Local Small Businesses
More qualified leads. Less wasted spend.

I build and manage paid search systems that generate calls, booked appointments, and real revenue. Proper tracking, high-converting landing pages, and ongoing optimization are non-negotiable.

Best Fit
  • Service businesses focused on ROI
  • Owners tired of "activity" without growth
  • Companies ready to fix tracking and attribution
🛒
E-Commerce Brands
Profitable customer acquisition at scale.

I manage Shopping, Search, Performance Max, and remarketing with a focus on margin, not vanity ROAS. Campaigns are structured for scalable revenue, not short-term spikes.

Best Fit
  • Stores with validated products and healthy margins
  • Brands looking to scale beyond branded search
  • Founders who understand CAC, LTV, and contribution profit
🌐
Nationwide & High-Competition Brands
Performance discipline in competitive markets.

I operate in high-CPC and regulated industries where precision matters. PPC is integrated with CRM, sales operations, and revenue reporting to drive measurable business outcomes.

Best Fit
  • Finance, lending, mortgage, and other regulated sectors
  • Large budgets requiring structured oversight
  • Leadership teams focused on funded deals and profit

Expertise

Core PPC & Growth Expertise

Paid Advertising

  • Google Ads (Search, Shopping, Display, Performance Max)
  • Microsoft / Bing Ads
  • Multi-Account Portfolio Management
  • Budget Forecasting & Pacing
  • Compliance-Aware PPC in Regulated Markets

Conversion & Analytics

  • Conversion Tracking & Attribution
  • Google Tag Manager
  • Web Analytics (Google Analytics)
  • Landing Page Optimization & CRO
  • Client-Facing Reporting & Strategic Planning

E-Commerce & Lead Gen

  • E-Commerce & Shopify
  • Product Feed Optimization
  • Google Merchant Center
  • Local Business / Geo-Targeted Lead Generation
  • Affiliate & Multi-Channel Programs

Credentials

Education & Certifications

MBA – Marketing
California State University, Fullerton
B.S. Cognitive Science
University of California, Los Angeles (UCLA)
Google Partner
Google Partner
Certified since 2019
Google Partners Badge
  • ✓ Google Ads Search Certification
  • ✓ Google Ads AI-Powered Shopping Ads Certification
  • ✓ Google Ads AI-Powered Performance Ads Certification

Background

Professional Experience

Nov 2017 – Present
Consulting
Dan Apke Consulting · Google Partner
Founder & PPC Consultant

Transparent, honest and highly-effective digital marketing consultant helping businesses increase web traffic, leads, and sales through ROI-focused strategies in paid advertising and lead generation.

  • Drive profitable customer acquisition for organizations ranging from local service businesses to nationally scaled brands, across B2B and B2C markets.
  • Advise businesses on PPC strategy, account rebuilds, and scalable acquisition systems.
  • Manage Google Ads and Microsoft Ads for lead generation and e-commerce clients.
  • Design full conversion systems: ads → landing pages → calls/forms → attribution.
  • Act as fractional Head of Paid Media for teams needing senior oversight without full-time cost.
Dec 2020 – Present
Ownership
BeautyNomix LLC
Co-Founder / Head of Growth

E-commerce business offering permanent makeup products.

  • Own paid acquisition strategy for DTC e-commerce brand.
  • Manage Google Shopping, Search, and PMax campaigns.
  • Oversee Shopify optimization, feed management, and conversion tracking.
  • Apply enterprise-level PPC discipline to owner-operated e-commerce.
2012 – 2017
Enterprise
CashCall, Inc.
VP of Marketing / Sr. Director of Marketing

Online consumer finance company originating and servicing unsecured personal loans, small-business loans, and mortgage products nationwide.

  • Led acquisition strategy across personal loans, small business loans, and mortgages with a $30M annual budget.
  • Built internal PPC team managing $1M+ monthly spend and cut annual marketing costs by over $400,000.
  • Oversaw paid search, affiliates, display, direct mail, TV, and radio.
  • Built affiliate lead generation channel for Personal Loan and Mortgage divisions; increased personal loan funding volume by more than $60MM in 2013.
  • Balanced aggressive growth targets with strict compliance requirements.
2013 – 2017
Enterprise
LoanMe, Inc.
Vice President of Marketing

Online specialty finance company providing unsecured personal loans and small business loans through a digital application process.

  • Launched and scaled marketing strategy driving $400M+ annual loan volume.
  • Managed $25MM annual budget across digital and traditional channels.
  • Used PPC as a core demand engine feeding underwriting and sales pipelines.
  • Responsible for developing marketing strategy and overseeing all marketing functions for personal loan and small business loan divisions.
2016 – 2017
Enterprise
Ralis Services
VP of Marketing

Full-service business support and consulting firm delivering integrated solutions in marketing, creative development, accounting, HR, and IT.

  • Led multi-channel marketing strategy for consumer finance clients.
  • Provided executive-level oversight across Direct Mail, TV, Radio, Affiliate Programs, Paid Search, Email, SMS, and Social Media Advertising.
2011 – 2012
Agency
The Buddy Group
SEO & Paid Search Specialist

Marketing and business strategy firm using a story-driven approach to build brand identity, drive audience engagement, and support growth.

  • Led SEO and SEM strategy for 6 nationally recognized brands.
  • Increased organic search traffic by 25% in just 3 months for a $1M client account.
  • Owned all page-level and on-site optimization, link building campaigns, keyword research, and content creation.
  • Formulated SEO & SEM strategy plans; defined methodologies, precise tactics, and KPIs in-line with clients' overall business goals.

Ideal Client

Is This a Good Fit?

I'm selective about who I work with, because the best results come from aligned partnerships. Here's how to know if we're right for each other.

✅ We're a Great Fit If...

  • You view paid media as an investment You care about profitability, contribution margin, and scalable customer acquisition, not just traffic volume.
  • You want revenue accountability You measure success in qualified leads, booked revenue, funded deals, ROAS, and efficient CPA.
  • You're willing to build proper infrastructure You understand that tracking, attribution, landing pages, CRM integration, and follow-up systems directly impact performance.
  • You value senior-level strategy You want strategic guidance, not task execution. You're open to being challenged and making decisions based on data.
  • You operate in competitive or regulated markets You need disciplined structure, compliance awareness, and risk-managed growth.
  • You understand PPC is iterative You expect ongoing testing, refinement, and data-driven decision-making, not set-it-and-forget-it management.

🚫 We're Not a Fit If...

  • You're looking for the cheapest option I'm hired to improve profitability, not to manage accounts at commodity rates.
  • You want clicks over revenue My work is measured in qualified leads, funded deals, ROAS, and CPA, not vanity metrics.
  • You expect overnight results Sustainable PPC performance requires proper tracking, landing pages, and decision-making authority.
  • Tracking accuracy isn't a priority If data accuracy doesn't matter, optimization decisions will be flawed. I won't operate that way.
  • You need hand-holding or junior execution I work best with founders, executives, or marketing leads who value strategic input and clear accountability.
  • You want to "set it and forget it" High-performing PPC requires ongoing analysis, testing, and adjustment. Static accounts decay.

Get In Touch

Ready to Turn PPC into a Profit Engine?

Whether you need a full account build, an ongoing management partner, or a fractional paid media leader, let's talk about your goals.

✉️
Email
dan@danapkeconsulting.com
🔗
LinkedIn
linkedin.com/in/danapke

Let's Start a Conversation

Tell me about your business, your current PPC setup, and what results you're after. I'll give you an honest assessment.

Your message was sent. I'll be in touch shortly.
Something went wrong. Please email me directly at dan@danapkeconsulting.com
Google Partner Badge